About Us

White Avery is an Australian womenswear label shaped by a lifelong love of fashion, design and beautiful interiors.

Our story spans more than 20 years in fashion  beginning with working alongside an Australian label, followed by years of curating pieces from established Australian brands and developing an understanding of what women truly want from their wardrobes.

In 2020, that journey evolved into White Avery, and in 2022 we began creating our own collections  bringing our own design perspective to life.

Today, White Avery is defined by elegance, femininity and presence.

We are drawn to refined silhouettes, considered details and pieces that feel distinctive yet effortless. From timeless designs to unexpected details, each collection is created to give women the freedom to make a piece entirely their own.

We believe style is individual. The same piece can be worn, layered and interpreted differently by every woman.

White Avery isn't about dressing for a particular category or occasion. It's about the woman wearing it, her individuality, her confidence and the presence she brings to the room.

Timeless elegance. Modern presence. Distinctly White Avery.